Have you wondered how African fashion has become a new trend recently? Especially after the release of Black Panther back in February. It took the world by storm and ‘Black Panther’ premier inspired filmgoers around the world to dress the part to the preview weekend.
Let us refresh your memory. The African continent has 54 countries (States) and each of them has their own culture. Within each country, they have different tribes and things they believe in, as everyone knows “Culture is a way of life”. Ghanaian born and raised socialite and lifestyle blogger Nene Kabutey, took time to interview Kennedy Nana Kofi Ansah a renowned Ghanaian celebrity designer and CEO of Afriken Novelty and popularly known as “Afriken by Nana.”
He expressed his excitement that African fashion is gaining global exposure, “I have never been happier with knowing my continent is being represented on a global platform, Nana said”. About two decades ago a lot of people did not know about the continent in Africa and the rich culture they have when it came to fashion. The continent has also experienced some groundbreaking designers such as Christie Brown and Duaba Serwaa.
These two are a few of African top designers from Ghana who have showcased their designs in Europe and other parts of the world and are still breaking boundaries for their continent. When it comes to African fashion it has a lot to do with meaning and symbolism. From the fabric to the designs in it, style and making sure the outfit fits whoever is wearing it.
- Photo Credit : Pamo’s Expression.
Fashion has come a long way globally. Years ago, most brands were used d to send catalogs to customers to let them know the latest items they were in stock. As time went on that changed and sales started having sales programming on television to highlight these latest items on a model. Now that there are several ways to advertise these products through the internet it is become much easier to have several options to choose from.
Kennedy continued to explain why all these factors into designing a nice outfit for anyone, especially the African woman. “An African woman embodies curves and she needs to show them in every outfit she wears, Nana said.” He continued to say most African women have natural curves and that causes attention most of the time. So, when it comes to him designing outfits for women, he makes sure he’s designing it to suit the personality as well and not to be exposing their bodies because that causes a lot of attention already and not every woman likes to be the center of attention when she steps out.
When it comes to fashion colors, texture, design and styles matters. This article brings out the important aspects of fashion. A perfect example was when they made a reference to the movie “The Devil Wears Prada”. Most African cultures adore those elements which bring out the meaning of what they chose to wear to certain events. Most global fashion also has meanings to what they wear and their designs. National Endowment for the Humanities published an article on how two American women changed the standard of style titled The Color of Fashion.
After the release of Black Panther, most celebrities in the African American community have been embracing the African fashion not only them but most people around the world from diverse cultures and race are as well. Which makes us all believe fashion can bring us all together especially in the current situation we live in now.
Display of modern style at African Fashion week Houston
“It makes more sense to embrace one another in different ways and fashion is helping to do that, Nana said.” Kennedy also concluded in a favorite African proverb “United we stand divided we fall”.